SENIOR COPYWRITER
CURRENTLY @ DROGA5 SP
DIGITAL NOMAD
SÃO PAULO 🇧🇷
Atemporais
Spotify
transcends time. A musical tribute that
Spotify
Soko
2022
Such coincidences are rare: Caetano Veloso, Gilberto Gil, Milton Nascimento, and Paulinho da Viola all turn 80 in the same year. But how to show this for a Gen Z (Spotify's main audience)?
Well, inviting eight new-generation artists to reinterpret their favorite classics.
01. THE PROJECT
"CC" to activate the English subtitles
8 original singles crafted
to connect with Spotify’s
core audience: Gen Z.
02.
SINGLES
03.
OUT OF HOME
Two re-recordings in tribute to Gilberto Gil.
Marina Sena and Mari Fernandez re-record Caetano Veloso.Pabllo Vittar and Linn da Quebrada re-record Gilberto Gil.
Djonga and LUDMILLA re-record Milton Nascimento.
Criolo and Emicida re-record Paulinho da Viola.
Two re-recordings in tribute to Gilberto Gil.
The art direction
was inspired by the
honorees’ albums.
MILTON NASCIMENTO
CAETANO VELOSO
GILBERTO GIL
PAULINHO DA VIOLA
Ahead of the release,
we teased all the singles.
04.
TEASERS