SENIOR COPYWRITER

CURRENTLY @ DROGA5 SP  





GABRIEL LIMA






DIGITAL NOMAD
SÃO PAULO  🇧🇷





The Plot
Post Twist

Spoiler: we turned the 2nd screen into the main story.

 TV Globo
Droga5 SP
2025While the entertainment industry oversimplifies stories for a distracted, 
screen-addicted audience, we did the exact opposite: we turned an Instagram profile into the protagonist of the greatest Brazilian telenovela of all time.

01. CASE STUDY



02.BOARD




03.CONTEXT



Selected Work
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