SENIOR COPYWRITER

CURRENTLY @ DROGA5 SP  





GABRIEL LIMA






DIGITAL NOMAD
SÃO PAULO  🇧🇷





Sneaker
Revival Store


After the festival, it deserves a second life.

Cif (Unilever)
Droga5 SP
2025

Every music festival kills a pair of sneakers. But now, someone can bring them back to life in the first store dedicated to reviving sneakers.

01.CASE STUDY


               "CC" to activate the English subtitles

02.BOARD




03. LAUNCH FILM





04. CONTENT



05. THE STORE







06. POSTERS
The store that resurrects sneakers.
It resurrected my sneakers.
The store that resurrects sneakers.
Rest in Peace Cif
The store that resurrects sneakers
He died. But he'll be okay.
The store that resurrects sneakers
For Those Who Die for Sneakers
The store that resurrects sneakers
From the Grave to a New Kick
The store that resurrects sneakers
There is life after the festival


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