Cabelo
de Princesa
SOKO
SEDA (UNILEVER)
2024Despite being a country where the majority of the population is Black, this diversity isn't reflected on toy shelves, with only 6% of dolls produced today being Black. To initiate change, Seda created a prototype of a doll bust with dark skin, Afro features, and curly hair, making it available for mass production by major toy companies.
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CASE STUDY
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POSTERS
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BOARD
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PRODUCTION