SENIOR COPYWRITER

CURRENTLY @ DROGA5 SP

GABRIEL LIMA

DIGITAL NOMAD

SÃO PAULO 🇧🇷

Indescribable
Pleasure

It's so much pleasure that words are missing.

Magnum
MullenLowe Brazil
2019

We didn't say a word to launch Magnum Pralinê in Brazil. We let Marcos Alberti photograph real people after their first bite — and turned their reactions into the largest exhibition ever held in the São Paulo Metro.

01. CASE STUDY

Over 13,000 photos.
No actors. No poses.
Just pleasure.

02. PORTRAITS

03. EXPO

It's so much pleasure that words are missing.

Tasting the new Magnum Praliné isa unique sensation.
Impossible to describe.

That’s why we decided to show it.
That’s how the exhibition Indescribable Pleasure was born:
an unprecedented record of thereactions of those devoted to pleasure,
captured through the photographic eye of Marcos Alberti.

Indescribable Pleasure by Magnum Praliné

Selected Work