Clean Play
Offers
When the foul is the rule, a clean tackle becomes the ad.
Cif (Unilever)
Droga5 SP
2025
We turned every clean tackle in the Brasileirão into Cif's real-time discounts.
And to highlight this, we chose a not-so-clean tackle specialist: Felipe Melo.
Score: the 2nd most-fouled world league became a fresh media channel.
01.CASE STUDY
02.
LAUNCH FILM
03.
BOARD
04.
PRODUCT PLACEMENT
"CC" to activate the English subtitles
If there's fair play, there's a Cif coupon.
Clean Play deserves a replay. And a discount.
05.
HEADLINES
Do you know who the new ambassador of Fair Play is? Take a shot.
Cleans over 100 surfaces. Fewer yellow cards.
Tough on dirt. But always responsible.
Cleans so well it makes you angry.
Kicks Out 100% of tough dirt. Effortlessly.
06.CUT SCENES