Clean Play
Offers
When the foul is the rule, a clean tackle becomes the ad.
Cif (Unilever)
Droga5 SP
2025Cif took Brazil's most controversial football player (Felipe Melo) and made every clean tackle in the Brasileirão unlock a real-time discount — turning the world's second most foul-prone league into a new media channel.
01.CASE STUDY
02.
LAUNCH FILM
03.
BOARD
04.
PRODUCT PLACEMENT
"CC" to activate the English subtitles
If there's fair play, there's a Cif coupon.
Clean Play deserves a replay. And a discount.
05.
HEADLINES
Know who the new Ambassador of Fair Play is? Take a shot.Cleans over 100 surfaces. Fewer yellow cards.
Tough on dirt. But always responsible.
Cleans so well it makes you angry.
Kicks out 100% of tough dirt. Effortlessly.
06.CUT SCENES