DIGITAL NOMAD 
CURRENTLY SÃO PAULO, BRAZIL
GABRIEL LIMA SENIOR COPYWRITER @ DROGA5 SÃO PAULO






Vini Jr's Numbers Dirty Makes History DROGA5
OMO (PERSIL)
2024 During a Golden Globes commercial break, just after Vini Jr.'s defeat, OMO released 
a film that told a story no ranking could ever capture. From the mud to the spotlight, 
it took 2.5 tons of dirty laundry to shape Vini Jr. — and that’s worth more than gold.

01

FILM






02.

FRAMES





03.

CONCEPT






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