About

Born on the outskirts of São Paulo, with roots in Pernambuco, I've lived in and traveled to 25 countries — bringing those references into my writing.

I've been in advertising for 15+ years and remain as passionate about words as I was on my first day as a writer. I've worked with independent agencies and global networks, on local and international projects, helping shape campaigns for a wide range of brands.

I love lists, organization tools, black cats, São Paulo FC, abstract tattoos — and everything that involves bold ideas and long trips.

—

+55 11 98099-4739

gabriel.escreve@gmail.com

🇧🇷 🇬🇧 🇵🇹 🇪🇸 🇫🇷 🇳🇱 🇮🇹 🇻🇦 🇭🇺 🇦🇹 🇨🇿 🇩🇪 🇦🇷
🇨🇱 🇵🇪 🇨🇴 🇺🇸 🇯🇵 🇰🇷 🇻🇳 🇰🇭 🇹🇭 🇱🇦 🇲🇽 🇺🇾

Experience

Droga5 São Paulo
Senior Copywriter
2024 — Present
Soko | Flagcx フラグ
Senior Copywriter
2022 — 2024
MullenLowe Brazil
Senior Copywriter
2019 — 2022
HavasPlus
Copywriter
2012 — 2019

Selected Clients

Globo
Prime Video
Spotify
Corona
Hyundai
OMO (Persil)
TIM Brazil
Absolut
Beefeater
Chivas Regal
Magnum
Rexona
Nikon
Bayer
Cif (Unilever)
and many others

Recognitions

Cannes Lions

Gold - Brand Exp. & Activation / Retail Promotions
Cif, Clean My Name
2026

Silver - Brand Exp. & Activation / Social Behavior
Cif, Clean My Name
2026
Bronze - Creative Commerce / Brand Strategy
Cif, Clean My Name
2026
Bronze - Social & Creator / Audience Targeting
Cif, Clean My Name
2026
Shortlist - Social & Creator / Social Behaviour
Cif, Clean My Name
2026
Shortlist - Brand Exp. & Activation / Launch/Relaunch
Cif, Clean My Name
2026
Shortlist - Brand Exp. & Activation / Retail Promotions Globo, The Plot Twist
2026
Shortlist, Young Lions Live Award2020

Brazilian Creative Club

Bronze - Best Use of Social MediaGlobo, Novela das Novelas - Vale Tudo
2025

In Book - PR
Corona, Descanso Patrocinado
2025
In Book - Design
Corona, Plataforma Travel2025

Gold - Best Use of InfluencersAbsolut, Bloguezine
2024

Silver - OutdoorSpotify, Mano a Mano
2022

Bronze - Promo & DirectSpotify, Mano a Mano
2022

Silver - Digital Art DirectionBepantol, Mêsversário
2022

In Book - Emerging MediaBepantol, Mêsversário
2022

In Book - Photo Manipulation (3x)Hyundai, Mimicry
2022

Shortlist - Green StarAACD, The Good Code
2018

Lusófonos Awards

Gold - Jovens TalentosLycias, Pernas Monumentais2020

Prêmio Marketing Contemporâneo

Winner - Category: Product
TIM, TIM Controle & Ludmilla
2018

MMA Smarties

Silver - Creators Marketing Absolut, Bloguezine
2024

Effie Awards

Gold - Brand RevitalizationOMO Brasil, Play On
2024

Shortlist
Absolut, Bloguezine
2024

El Ojo

Shortlist - Jóvenes Profesionales
Fanta, Corrector de Família201

SENIOR COPYWRITER

CURRENTLY @ DROGA5 SP

GABRIEL LIMA

Eu sou a diferença no olhar.