SENIOR COPYWRITER
CURRENTLY @ DROGA5 SP
DIGITAL NOMAD
SÃO PAULO 🇧🇷
Clean
My Name
Turning a joke into an unprecedent product
Cif (Unilever)
Droga5 SP
2026
Cif partnered with Serasa Experian to turn a viral joke into a real product. Each bottle came loaded with $200 to renegotiate debts — in Brazil, owing money means your name is dirty. Result: 4.1M debts renegotiated.
01.
CASE STUDY
02.BOARD
03.
LAUNCH FILM
"CC" to activate the English subtitles
To promote the project,
we created posters with
popular names in Brazil.
04.OUT OF HOME
João, even a saint's name needs a miracle sometimes.Ô Ana Julia, if your name is dirty, Cif helps you out. [ referencee]Had enough time to dirty your name, Enzo?
The product was
part of the largest
debt renegotiation
event in Brazil.
04.CLEAN NAME EVENT