SENIOR COPYWRITER
CURRENTLY @ DROGA5 SP
DIGITAL NOMAD
SÃO PAULO 🇧🇷
Clean
My Name
Yes, we turned a joke into R$2 million in negotiated debt.
Cif (Unilever)
Droga5 SP
2026
In Brazil, a dirty name means an unpaid debt.
Cif is a specialist in cleaning, right?
So we teamed up with Serasa to put real money in our bottle.
CannesGold - Brand Exp. & Activation / Retail Promotions
CannesSilver - Brand Exp. & Activation / Social Behavior
CannesBronze - Creative Commerce / Brand Strategy
CannesBronze - Social & Creator / Audience Targeting
Cannes2x Shortlists
01.
CASE STUDY
02.BOARD
03.
LAUNCH FILM
"CC" to activate the English subtitles
To promote the project,
we created posters with
popular names in Brazil.
04.OUT OF HOME
João, even a spotless name needs a miracle sometimes.Ô Ana Julia, if your name is dirty, Cif helps you out. [referencee]Had enough time to dirty your name, Enzo?
The product was
part of the largest
debt renegotiation
event in Brazil.
04.CLEAN NAME EVENT