Corona
Luau MTV
New edition. Same vibe.
Corona
Droga5 SP
2024
MTV Luau was a Brazilian institution — sun, sea, music, and a feeling nothing else had. Nothing feels more like Corona. So we brought the 2000s icon back, built for a new generation.
01.
SOCIAL FILM
We used the beach's
own objects as OOH.
02.OOH
03.VISUAL ID
04.
FULL SHOW [ only in Brazilian Portuguese ]