DIGITAL NOMAD 
CURRENTLY SÃO PAULO, BRAZIL
GABRIEL LIMA SENIOR COPYWRITER @ DROGA5 SÃO PAULO






Corona 
Luau MTV New edition. Same vibe.
 DROGA5
CORONA
2024
MTV Luaus were cultural landmarks in Brazilian TV — sun, sea, music, and a unique energy. Few things could feel more like Corona. That’s why we brought this 2000s icon back to life, reimagined for a new generation.

Marcelo Falcão — the voice of an unforgettable luau — met rising star L7nnon in a one-time performance that fused nostalgia and novelty.



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SOCIAL FILM





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VISUAL ID




















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FULL SHOW






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