Corona
Luau MTV
New edition. Same vibe.
Corona
Droga5 SP
2024
MTV Luaus were cultural landmarks in Brazilian TV — sun, sea, music, and a unique energy. Few things could feel more like Corona. That’s why we brought this 2000s icon back to life, reimagined for a new generation.
01
SOCIAL FILM
We used the beach's
own objects as OOH.
02.OOH
03.VISUAL ID
04.
FULL SHOW [ only in Brazilian Portuguese ]