DIGITAL NOMAD 
CURRENTLY SÃO PAULO, BRAZIL
GABRIEL LIMA SENIOR COPYWRITER @ DROGA5 SÃO PAULO






Can I play 
with you? Dirty Makes Historic Days SOKO
OMO (PERSIL)
2022Imagine you're practicing your favorite sport in a normal day when, suddenly,
an iconic athlete shows up and asks to play with you. To connect OMO to the sports and reactivate the concept 'Dirty is Good,' we created five surprises over five different days with: Serginho, Hortência, Paulo André, Formiga, and Karen Jonz.

DAY 01

Serginho 

Dirty makes Volleyball Points







DAY 02 

Hortência

Dirty makes Basketball Points








DAY 03 

Paulo André

Dirty makes Go Beyond








DAY 04

Formiga

Dirty makes Soccer Goals







DAY 05

Karen Jonz

Dirty makes Skateboard Tricks





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