Can I play
with you?
Dirty Makes Historic Days
SOKO
OMO (PERSIL)
2022Imagine you're practicing your favorite sport in a normal day when, suddenly, an iconic athlete shows up and asks to play with you. To connect OMO to the sports and reactivate the concept 'Dirty is Good,' we created five surprises over five different days with: Serginho, Hortência, Paulo André, Formiga, and Karen Jonz.
DAY 01
Serginho
Dirty makes Volleyball Points
DAY 02
Hortência
Dirty makes Basketball Points
DAY 03
Paulo André
Dirty makes Go Beyond
DAY 04
Formiga
Dirty makes Soccer Goals
DAY 05
Karen Jonz
Dirty makes Skateboard Tricks