SENIOR COPYWRITER

CURRENTLY @ DROGA5 SP  





GABRIEL LIMA






DIGITAL NOMAD
SÃO PAULO  🇧🇷





The
Good Code


The easiest way to donate.

 AACD
Z+ / HavasPlus
2018

 AACD needs donations all year.
Many people don’t give because they aren’t sure how to help, either by phone or online. To solve this, we created the easiest way to donate: scanning a barcode.





  Brazilian Creative Club Shortlist / Green Star

01. CASE STUDY





First step: 
spread barcodes 
everywhere.
With context-driven messages, of course.



02.BARCODES
Already donated? Point for you.
Before snapping your meal, use the camera to donate.
Relax, you did nothing wrong.
But how about doing something good?
Between chapters, help AACD.
While you rest, donate.
Stop to refresh, but keep donating.





Yes, we created a
40-meter barcode.










It became impossible 
to ignore and people 
started to donate.




03.INTERACITONS




Selected Work
©