About

Born on the outskirts of São Paulo, with roots in Pernambuco, I've lived in and traveled to 25 countries — bringing those references into my writing.

I've been in advertising for 15+ years and remain as passionate about words as I was on my first day as a writer. I've worked with independent agencies and global networks, on local and international projects, helping shape campaigns for a wide range of brands.

I love lists, organization tools, black cats, São Paulo FC, abstract tattoos — and everything that involves bold ideas and long trips.

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+55 11 98099-4739

gabriel.escreve@gmail.com

🇧🇷 🇬🇧 🇵🇹 🇪🇸 🇫🇷 🇳🇱 🇮🇹 🇻🇦 🇭🇺 🇦🇹 🇨🇿 🇩🇪 🇦🇷
🇨🇱 🇵🇪 🇨🇴 🇺🇸 🇯🇵 🇰🇷 🇻🇳 🇰🇭 🇹🇭 🇱🇦 🇲🇽 🇺🇾

Experience

Droga5 São Paulo
Senior Copywriter
2024 — Present
Soko | Flagcx フラグ
Senior Copywriter
2022 — 2024
MullenLowe Brazil
Senior Copywriter
2019 — 2022
Z+ / HavasPlus
Copywriter
2012 — 2019
Le Pera
Copywriter
2012 — 2012
Syyn Agência
Copywriter
2010 — 2012

Selected Clients

Globo
Prime Video
Spotify
Corona
Hyundai
OMO (Persil)
TIM Brazil
Absolut
Beefeater
Chivas Regal
Magnum
Rexona
Nikon
Bayer
Cif (Unilever)
and many others

Recognitions

Brazilian Creative Club

Bronze - Best Use of Social MediaGlobo, Novela das Novelas - Vale Tudo
2025

In Book - PR
Corona, Descanso Patrocinado
2025
In Book - Design
Corona, Plataforma Travel2025

Gold - Best Use of InfluencersAbsolut, Bloguezine
2024

Silver - OutdoorSpotify, Mano a Mano
2022

Bronze - Promo & DirectSpotify, Mano a Mano
2022

Silver - Digital Art DirectionBepantol, Mêsversário
2022

In Book - Emerging MediaBepantol, Mêsversário
2022

In Book - Photo Manipulation (3x)Hyundai, Mimicry
2022

Shortlist - Green StarAACD, The Good Code
2018

Cannes Lions

Shortlist, Young Lions Live Award
2020

MMA Smarties

Silver - Creators Marketing Absolut, Bloguezine
2024

Effie Awards

Gold - Brand RevitalizationOMO Brasil, Play On
2024

Shortlist
Absolut, Bloguezine
2024

Lusófonos Awards

Gold - Jovens TalentosLycias, Pernas Monumentais2020

El Ojo

Shortlist - Jóvenes ProfesionalesFanta, Corrector de Família
2019
Prêmio Marketing Contemporâneo

Winner - Category: Product
TIM, TIM Controle & Ludmilla
2018

SENIOR COPYWRITER

CURRENTLY @ DROGA5 SP

GABRIEL LIMA

The launch of Brilhante with a fragrance that lasts up to 60 days.