SENIOR COPYWRITER

CURRENTLY @ DROGA5 SP  





GABRIEL LIMA






DIGITAL NOMAD
SÃO PAULO  🇧🇷





The Mixed
Talk Show


The mix by Absolut that became a national meme.

Absolut
Soko 
2023

To spread the concept "Born to Mix", we brought Bruna Marquezine, Absolut's Ambassador, to Brazil's most iconic internet talk show and flipped both hosts' roles, turning branded content into a national meme: Livramento. Sorry, Neymar.

01.CASE STUDY


               "CC" to activate the English subtitles



Intro ORIGINALIntro CAMPAIGN'S VERSION





To go viral, we took 
a dig at Neymar Jr.
Her laugh said it all.



Short  LIVRAMENTO
               "CC" to activate the English subtitles





Absolut gave her freedom, 
creating iconic moments.




ShortDID ABSOLUT FORCE YOU?

       
                               "CC" to activate the English subtitles


ShortDID ABSOLUT FORCE YOU?

                      "CC" to activate the English subtitles




ShortDID ABSOLUT FORCE YOU?
                               "CC" to activate the English subtitles








The cup made for the show was such a hit with the audience that we launched a promotion.


04.PROMO



I.CUSTOM CUP [ only in Portuguese ] II.
PROMO RULES [ only in Portuguese ] III. SOCIAL FILM [ only in Portuguese ]






04.MAKING OF




04. FULL SHOW  [ only in Portuguese ]


Selected Work
©