SENIOR COPYWRITER

CURRENTLY @ DROGA5 SP  





GABRIEL LIMA






DIGITAL NOMAD
JOÃO PESSOA  🇧🇷





The Mixed
Talk Show


The mix by Absolut that became a national meme.

Absolut
Soko 
2023

 How to share the 'Born to Mix' concept in Brazil?
How about inviting Bruna Marquezine, Absolut's ambassador, 
to the top internet talk show? Then, we can mix both hosts' roles.





"Livramento" became a national meme. Can this be an award?

01.CASE STUDY


"CC" to activate the English subtitles



Intro ORIGINALIntro CAMPAIGN'S VERSION





To go viral, we took 
a dig at Neymar Jr.
Her laugh said it all.



Short  LIVRAMENTO
               "CC" to activate the English subtitles





Expectation: Branded Content. 
Reality: iconic moments.




ShortDID ABSOLUT FORCE YOU?

       
                      "CC" to activate the English subtitles


ShortDID ABSOLUT FORCE YOU?

            "CC" to activate the English subtitles




ShortDID ABSOLUT FORCE YOU?
                      "CC" to activate the English subtitles








The cup made for the show 
was such a hit with the audience that we launched a promo.


04.PROMO



I.CUSTOM CUP [ only in Portuguese ] II.
PROMO RULES [ only in Portuguese ] III. SOCIAL FILM [ only in Portuguese ]





04.MAKING OF




04. FULL SHOW  [ only in Portuguese ]


Selected Work
©