DIGITAL NOMAD 
CURRENTLY SÃO PAULO, BRAZIL
GABRIEL LIMA SENIOR COPYWRITER @ DROGA5 SÃO PAULO

Bloguezine
 A mix on Brazil’s biggest internet talk showSOKO 
ABSOLUT
2023To bring the 'Born to Mix' concept closer to Brazilians, we literally mixed our 
global ambassador with the host of the country’s most popular web talk show.

Bruna Marquezine and Blogueirinha swapped roles live on air — turning Absolut 
into the star of the internet and sparking a national meme: the Livramento*.

(*brazilian slang for “a relief” after a breakup — and a playful provocation to Neymar Jr.)

01.

CASE STUDY






INTRO OriginalINTRO Bloguezine's Version




SHORT Livramento





SHORT

Favorite Drink SHORTAbsolut Glass




03.

BACKSTAGE





04.

FULL SHOW






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