GABRIEL LIMA SENIOR COPYWRITER @ DROGA5 SÃO PAULO
A mix on Brazil’s biggest internet talk show
ABSOLUT
2023
global ambassador with the host of the country’s most popular web talk show.
Bruna Marquezine and Blogueirinha swapped roles live on air — turning Absolut
into the star of the internet and sparking a national meme: the Livramento*.
(*brazilian slang for “a relief” after a breakup — and a playful provocation to Neymar Jr.)
01.
CASE STUDY
SHORT Livramento
SHORT
Favorite Drink
03.
BACKSTAGE
04.