DIGITAL NOMAD 
CURRENTLY SALVADOR, BRAZIL
GABRIEL LIMA SENIOR COPYWRITER @ DROGA5 SÃO PAULO

Bloguezine
A mix on the biggest brazilian internet talk showSOKO 
ABSOLUT
2023To connect the 'Born to Mix' concept with the Brazilian audience, we literally mixed our global ambassador with the host of Brazil's biggest web talk show. 

Bruna Marquezine and Blogueirinha swapped roles during the interview, making Absolut dominate the internet and creating a national meme: the 'Livramento'*.

* It's like 'a relief' after a breakup — a playful provocation to Neymar Jr.

01.

CASE STUDY






INTRO OriginalINTRO Bloguezine's Version




SHORT Livramento





SHORT

Favorite Drink  SHORT Absolut Glass




03.

BACKSTAGE





04.

FULL SHOW






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