I'm Gabriel Lima,
a Brazilian nomad, senior copywriter, and storyteller.

Born on the outskirts of São Paulo, with roots in Pernambuco, I’ve
lived and traveled to 19 countries, bringing references into my writing.

Curiosity drives me — whether exploring Brazilian culture, writing short stories, or even going to the gym (usually after a cup of coffee).

I’ve been in advertising for 15+ years and remain passionate about words, just like on my first day as a copywriter.

I’ve worked with both independent agencies and global networks,
on local and international projects. Along the way, I’ve helped shape campaigns for diverse brands — always learning and leaving my mark.

I love lists, organization tools, black cats, São Paulo FC, abstract tattoos,
and all that involves bold ideas and trips.

🇧🇷 🇯🇵 🇰🇷 🇺🇸 🇨🇱 🇨🇴 🇵🇪 🇦🇷 🇬🇧 🇵🇹 🇪🇸 🇫🇷 🇳🇱 🇮🇹 🇻🇦 🇭🇺 🇦🇹 🇨🇿 🇩🇪

Experience

Clients

Droga5 São Paulo
Senior Copywriter

2024 — PRESENT

Soko
Senior Copywriter

2022 — 2024
MullenLowe Brazil
Senior Copywriter
2019 — 2022
Z+ / HavasPlus
Copywriter
2012 — 2019
Le Pera
Copywriter
2012 — 2012
Syyn Agência
Copywriter
2010 — 2012

Globo
Prime Video
Spotify
Corona
Hyundai
OMO (Persil)
TIM Brazil
Absolut
Beefeater
Chivas Regal
Magnum
Rexona
Nikon
Bayer
and many others

Recognitions

Cannes Lions
Shortlist, Young Lions Live Award2020
Brazilian Creative Club
Gold - Best Use of Influencers

Absolut, Bloguezine

2024
Silver - Outdoor

Spotify, Mano a Mano

2022
Bronze - Promo & Direct

Spotify, Mano a Mano

2022
Silver - Digital Art Direction

Bepantol, Mêsversário

2022
In Book - Emerging Media

Bepantol, Mêsversário

2022
In Book - Photo Manipulation (3x)

Hyundai, Mimicry

2022
Shortlist - Green Star

AACD, The Good Code

2018
Effie Awards
Shortlist

Absolut, Bloguezine
2024

Lusófonos Awards
Gold - Jovens Talentos

Lycias, Pernas Monumentais

2020
El Ojo
Shortlist - Jóvenes Profesionales

Fanta, Corrector de Família

2019

Mentoring

Redhook School Menthor
Since 2024

Creative Partner

Kauã Michelin

Since 2015

©2025

Thanks